Folding display



Jan. 1935- H. ZIEMMERMAN 1,986,550

FOLDING DISPLAY Filed Oct. 17, 1932 1 n [H Um Patented Jan. 1, 1935PATENT OFFICE FOLDING DISPLAY Henry Ziemmerman,

.. Chicago Cardboard corporation of Illinois Chicago, 111., assig'nor toCompany, Chicago, 111., a

Application October 1'7, 1932, Serial No. 638,145

15 Claims.

This invention relates in general to an advertis-, ing display andholder made of a single sheet of material and collapsible to folglcompactly.

One of the principal objects of the invention is in the provision of adisplay in which a panel rises from a rectangular base, the lower edgesof the panel being releasably locked to the base at the rear of thepanel thereby firmly supporting the panel against tilting movement ineither direction, drawing the parts of the base together and holding itin distended position.

Other features of the invention are, in providing a hollow rectangularbase which has a solid and substantial appearance, in producing the endsof the base from an extension of the front piece and folding the endsinwardly against .the portions which form the base in collapsing thedisplay, in providing locking wings which are first inserted throughopenings and are then rotated at an angle to the side of the base forobtaining the locking movement, and in providing a supported panel ofthis kind in which a number of display shelves are projected from theface of the panel and collapsible thereagainst in folding to providing asupport for articles of merchandise which are displayed by the panel.

Other objects of the invention will appear hereinafter, the preferredconstructions being illustrated in the accompanying drawing.

In the drawing, Fig. 1 is a face view of a sheet or blank cut and scoredto provide a display in accordance with the present invention;

Fig. 2 is a rear view of the display partially folded;

Fig. 3 is a rear view of the display with the base folded over againstthe front;

Fig. 4 is a rear perspective of the display in set-up or extendedcondition;

Fig. 5 is an enlarged detail of the locking means with the panelpartially raised; and

Fig. 6 is a front perspective of a modified form in which there are noshelf projections at the front of the panel.

In this folding display a panel is supported from a substantialappearing base in upright position and in order to provide a support forarticles of merchandise upon the panel itself it is necessary not onlythat the base be of substantial appearance but also that it shall havesuificient stability to support the panel in a rigid relation theretoand also to prevent the panel from tilting in either direction. It istherefore necessary to attach the panel to the base so that it willnotrock upon its hinge in either direction. A rear easel would be toocumbersome and difficult to fold, but by adopting the locking devices atthe lower edges of the panel, locating the panel intermediate the frontand rear sides of the base, and by interlocking the locking wings withthe base 5 itself at the rear of the panel not only is the panel securedin place but also the base is held in its extended position andtheentire display may be moved by simply grasping the top of the panelwithout any danger of the shelves of the panel or 10 the base collapsingeven though there are articles of merchandise supported thereon.

Referring now more particularly-to the drawing, a single sheet ofcardboard or other suitable material is cut and scored as shown inFig.1, to provide a display panel 8 of any suitable outside contour havingan inner shelf forming portion 9 partially severed from the panel butconnected thereto by double hinged spacers 10 so that this portion willextend in front of the panel as shown in Fig. 4, when the display is setup.

Hinged at the bottom 8 is a base having a top section 11 and a frontsection 12. At the ends of the front section are hinged wings comprisingend pieces 13 for the base and hinged to these end pieces but severedfrom the top section 11 are connecting portions 14 having angular scoredattachment portions 15 which are folded under and secured by pasting orthe like to the under side of the top section 11 as shown more clearlyin Fig. 2.

When the parts are folded flatly together, as shown in Fig. 2, the basesections are first folded together and then the base as a whole isfolded over against the front of the panel as shown in Fig. 2. As thelower edge 16 of the shelf portion 9 extends into the adjacent edge ofthe top section 11 it will be seen that the movement of the base withrespect to the panel in folding and unfolding the display will collapseor extend the shelf forming portion 9. a

The attachment of the end forming wings of the base to the underside ofthe top section 11 causes the ends 13 naturally to assume their properbase forming positions when the base is unfolded with the panelextending above it, but to secure the panel in upright position it isprovided with looking wings 1'1 at the lower edges thereof hinged at aslight angle to the side of the display so that when unfolded the lowerend swings upwardly. At the lower edge of each wing 17 is a lockingtongue 18 having a reduced or under-cut neck 19 adapted to engage in areduced portion 20 of an opening 21 disposed in the connecting portion14 of the end wing so that in setting up the display the tongues 18 areraised above the openings 21 with the panel 8 and the top section 11 towhich it is hinged as shown more clearly in Fig. 5, the tongues 18 areinserted through the openings 21 and the locking wings 17 are thenrotated outwardly engaging the under-cut or neck portion ofthe tongueswith the reduced portion of'the locking openings. Thus the panel islocked to'the base, the ends, front and top of the. base are lockedtogether, the. panel is prevented from swinging upon its hinge in eitherdirection, and the entire display is connected in its set upposition.

To collapse the display the locking wings are disengaged by' the reverseaction, the base sections are folded together and the base and the panelare folded flatly together as shown in Fig. 3.

If desired, the shelf forming portion 9 may be omitted, leaving a plaindisplay panel 28 as shown in Fig. 6, supported by a base-structure asdescribed, the top section 29 being hinged to the lower edge of thepanel upon an unbroken hinge line 30. In both structures the panel islocated intermediate the front and rear edges of the base so that thelocking wings 17 may engage the base behind the panel and thus giveadditional stability to the display when it is setup.

The hinged wings at the ends of the front section 12, comprising theportions 13, 14 and 15 may be formed separately and glued or otherwiseattached to the front section 12, and together form the support-for thebox'base. By attaching the angularly disposed flap portion 15 to theunder side of the top section 11 the sections 11 and 12 are connectedtogether for automatic folding and unfolding, the setting up of thedisplay upon its base automatically distends the supporting piece 13 atright angles to the front section 12 and to the top section 11 and holdsit in place. In collapsing the sections these portions 13, 14 and 15fold flatly against thesections 11 and 12 as shown.

I claim:

1. A folding display comprising a single sheet having a portion forminga box-like base, an

upright display panel hinged thereto, and inter-' engaging means formedof said sheet for con-. necting the panel to the base at the back of thepanel. 2. In a folding display, a sheet having a portion extensible toform a hollow rectangular base, a panel hinged thereto intermediate thefront and back to extend upwardly, and means located at the rear of thepanel for interengaging and locking the panel to the top of the base tohold it uprightly. v 3. A folding display comprising a single sheethaving connected portions scored and foldable to form a hollow base witha front, top, and ends; a panel hinged to the top intermediate the frontand back; and locking means hinged to the paneland having means adaptedto interengage with the top at the rear of the panel for holding thelatter uprightly.

4. A display comprising a single sheet having a connected supportingbase and a panel; the base having hinged top and front sections, andsidesections hinged at the ends of the front section, severed from thetop section and the severed portions angularly scored and attached tothe under side of the top section to fold flatly therewith and to unfoldin the shape of a hollow support; and means for engaging the panel withthe support.

5. A folding display having a base, a panel hinged to the top of thebase intermediate the front and back thereof, and locking wings at thelower sides of the panel foldable downwardly and rearwardly to engagethe base at the rear of the panel, the wings and base havingco-operating tongues and openings.

6. A folding display comprising a base having a raised top, a panelhinged to the top intermediate the front and back thereof and adapted tostand uprightly, and locking means comprising wings at the lower sidesof the panel foldable rearwardly and downwardly with downwardlyextending locking tongues, and interengaging means comprising openingsin the top of the base to engage the tongues.

7. A display structure according to claim 6 in which the locking wing ateach side of the panel is hinged at an angle to and is foldable toengage the top of the base and has an undercut tongue to engage theopening in the base for holding the panel against swinging movement.

-8. A folding display comprising a rectangular base having a top, frontand sides; an upright panel hinged to the top intermediate the front andrear thereof, and locking wings at the lower edges of the panel foldablerearwardly and interengaging with the top of the rear of the panel.

9. In a folding display, a single sheet of material comprising a panel,a base to which it is hinged having a top section, a front section, sidesections hinged at the ends of the front section and having foldingportions attached to and is folded.

10. A folding display comprising a panel;.a base having a box-likestructure with a top piece hinged at its rear to the panel intermediatethe front and rear of the base, a front piece hinged to the top and sidepieces hinged to the ends of the front piece, and hingingly attached tothe'top to extend rearwardly of the panel thereof; and locking wingshinged at the lower edges of the panel and having -tongues adapted toengage in openings in the rearwardly extending portions of the said sidepieces.

11. In a folding display, a base, a panel hinged thereto intermediatethe front and rear to ex tend upwardly, locking wings hinged at thelower edges of the panel and foldable angularly downward, each having anengaging tongue at its lower end, the base having an opening throughwhich the tongue is inserted when the panel is locked, and the lockingwing being rotated about its hinge to eng e the tongue in the opening, 412. In afolding display according to claim 11, the locking tongue beingundercut, and the opening having a reduced portion with which theundercut interengages when the lochng wing is moved about its hinge.

13. In a folding display, a base having a top and a front hingedtogether to form a display step, and a support for the base hinged tothe front and including an singularly hinged portion attached to theunder nde ofthe top which causes said parts to assume and maintain astep position in unfolding.

14. In a folding display. a step base comprising top and front sectionshinged together, a support at the rear and below the sections hinged 35foldable against the. under side of the top in r to one of the sectionsand having an angularly connected thereto at the under and rear sides.folding portion afflxed to the other section which the support having a.portion hinged to one of moves the top and front sections into stepposithe sections and an angularly hinged portion attion in unfolding andholds them in such posifixed to the other section to unfold the supporttion until they are folded. c at right angles to the top and frontsections.

15. In a. folding display, a, base having top and front sections hingedtogether, and a support HENRY ZIEMMERMAN.

